Nikita is a graduate from Delhi University’s prestigious Lady Shri Ram College. After almost two years at Zomato during its early days, Nikita started her own firm, The BlueBeans.
After establishing its name for social media marketing in F&B vertical, serving over 300+ customers, TheBlueBeans forayed into Performance Marketing (Prohed) and digital marketing for enterprise customers (Blue Digit). Within just 18 months, Prohed by TheBlueBeans serves FaceBook, Pearson, Skoodo, Marriott, Jubilant group, Pine Labs, Azani Sports and multiple other fintech and consumer brands while the Blue Digit works closely with multiple tech enterprise clients such as HCL, Shiv Nadar Group, etc.
Having recently completing 4 years, The BlueBeans is humbled with its bootstrapped growth, a strong young team of 65 across multiple cities in India and Middle East and an annualized revenue run rate of $1.5M